Founder Journey

Hi, I’m Rita, the founder of I AM Beauty.

My journey into the world of beauty began as a makeup artist, driven by a deep passion to help women feel confident, empowered, and connected to their true selves. I AM Beauty was born out of the belief that beauty isn’t about transformation—it’s about enhancement and embracing who you already are.

The name I AM Beauty is inspired by the biblical phrase “I AM,” which speaks to the powerful affirmation of identity and purpose. I AM Beauty encourages women to embrace the strength, beauty, and power within them. Each product I create reflects this belief in self-love and empowerment.

Thank you for joining me on this journey. I hope I AM Beauty helps you feel beautiful, confident, and reminded that you are enough, just as you are..

Our Vision and Mission